JJ’s Cold Brew, nestled in Princeville, Hawaii, carves a niche in the community with its unique, meticulously prepared cold brew coffee. While JJ’s Cold Brew has made strides in hosting tastings and pop-up events, such as those at Timbers Kauai, and aligns itself with nonprofits like Kauaifoodhub, its tangible customer experiences and explicit feedback remain slightly obscured, requiring an in-depth probe into their actual offerings and on-site customer interactions.
In a detailed exploration presented by Amanda Smith on Kaua‘i TV, Jenny and James of JJ’s Cold Brew unravel the careful artistry behind their recognized cold brew coffee. “Cold brew is basically a process where you steep the grounds and brew it like tea for 12 hours, and we do it at room temperature,” Jenny explains, emphasizing the deliberate, slow brewing process aimed at reducing acidity, a characteristic the company esteems. This detailed method results in a coffee described as “extremely smooth” and that is notably “better for your stomach.”
Their collaboration with Outpost Coffee not only brings forth a blend of Kona and Peru but also taps into a network of global farmers with an affinity for “mostly organic and fair trade” practices. Their commitment to ethical sourcing is palpable as they ally with suppliers who adhere to transparent and conscientious sourcing norms.
Moreover, the introduction of their signature blend, specifically Tamarind Cane Sugar Cacao Dipped with Coconut, into the market pivots around a refreshing blend that navigates between the rich, smooth taste of their cold brew and the exotic, flavorful notes of other ingredients. As Smith remarked during the tasting, “It’s nice because you have that tamarind flavor and coconut. It’s almost like a Mexican cocktail but with no alcohol, of course.”
Their delivery in large growlers not only supports prolonged enjoyment throughout the day but also offers a versatile option for entertaining guests, as James revealed: “People come back all the time like, ‘Wow, that was really good.’ So we’re super excited about this direction moving forward. We might have more surprises to come.”
While JJ’s Cold Brew looks toward future expansion and refinements in their offerings, their present positioning offers a singular coffee experience that melds smoothness with sustainability, robust flavor with refreshing, exotic infusions, and deliberate craft with a connection to global, ethical sourcing practices. Furthermore, their trajectory indicates a potential unfolding of further innovative and pleasurable coffee experiences, which have been received with positive responses, albeit rooted in conscientious and sustainable practices.
JJ’s Cold Brew Facebook