Down to Earth – The Farm at Hōkūala

Nestled in Hawai’i, a once-abandoned golf course has evolved over the past three years into a 16.5-acre expanse known as The Farm at Hōkūala, flourishing under the cultivation of crops that carry profound cultural and practical significance. The transformation, as recounted by Farmer Cody to Lyndsey Haraguchi-Nakayama in a segment of “Down to Earth Kauai TV,” was initiated in 2018. “It used to be a golf course about 10 years ago, and since then, it was conservation land,” he explained, describing the space as previously “wild, full of weeds, full of feral pigs, and chickens.” His vision: to “revitalize the landscape into a food forest.”

The nascent farm, now a vibrant food forest, is notable for its meticulous nurturing of 12 species of “canoe plants,” those species brought over by ancient Polynesians. Farmer Cody emphasized the importance of one such plant, the coconut, as a “tree of life.” He highlighted, “Hawaiians allowed them to make hats, the papale. You can make fibers with it, different kinds of clothing.” The rationale behind the meticulous choice of plants is interwoven with a fervent dedication to preserve and perpetuate traditional Hawaiian practices and legacies through agriculture.

Engaging not just in cultivation but also in the conservation of indigenous crops, The Farm at Hōkūala seeks to perpetuate a living history and has entwined itself with the local community. About the canoe crops, Farmer Cody elaborated, “We grow all the canoe crops, from the olonā to the mai‘a, and we also conserve them to maintain their legacy here.” The farm’s intertwining with the culinary tapestry of the region is palpable; it sends approximately “40 different ingredients, fresh crops, to the kitchen at Hualani’s Kitchen at Timbers Resorts,” according to Farmer Cody.

Moreover, the cultivated crops venture beyond mere sustenance, weaving their way into various aspects of daily and cultural life, providing materials for clothing and other practical uses. Particularly, the farm boasts an impressive variety of avocados — over a dozen of the 200 types found in Hawai’i — each bringing a unique taste and texture to the table. The goal is for guests to “try the different tastes,” exploring a multitude of flavors that range from buttery to starchy, Cody said.

This agricultural endeavor does more than simply serve the immediate community and visitors. An integral part of its mission entails fostering a sustainable, local food network, which is crucial in a state where, as Farmer Cody noted, “90 percent of food in Hawaii is imported.” His stated goal as a farmer is “to decrease that by one, two, three percent,” a task he believes is achievable, in part, by “educating our children, our keiki, on how to grow food on this beautiful island because it tastes better, it’s even more nutritious for you too if you grow it yourself.”

One remarkable aspect of the farm’s operations is the rapid journey from harvest to table at Hualani’s Kitchen. Farmer Cody detailed this swift transition, stating that after a dishwashing process, they “go out with our wagons and our kids, and we harvest the following morning for him [the chef].” Within mere hours, the freshly-harvested produce is served, embodying the essence of freshness and local consumption.

Furthermore, The Farm at Hōkūala also assumes a philanthropic role in its operations. “Over 10 percent of all the produce growing at the farm goes to schools, it goes to the food bank, it goes to many non-profits, the 4-H clubs,” Cody shared. By involving itself actively in community outreach and seeking to educate the younger generation on the vitality of local farming, the farm sows seeds for a future where the island might be less dependent on imported food, thereby becoming more self-sustaining and environmentally responsible. This initiative provides not merely physical nourishment but also nurtures a sense of connectedness and continuity among the islanders, forging a path towards a future that honors the rich, agrarian history of Hawai’i.

Thus, The Farm at Hōkūala extends beyond an agricultural endeavor, intertwining historical preservation, community service, and environmental sustainability within its operational philosophy, thereby embedding itself as a vital entity within the intricate socio-cultural and economic fabric of Hawai’i.

The Farm at Hōkūala Website | Facebook | Instagram

Ruffin’ It – Pedal N Paddle

Pedal ‘N Paddle, a long-standing establishment situated in Hanalei, Hawaii, amidst the locale of Ching Young Village, has since 1981 operated as a focal point for those inclined toward adventure and those seeking leisurely pursuits alike. Offering a comprehensive selection of rental options and merchandise, the store provides equipment and gear conducive to navigating the multifaceted natural landscapes of the island, from the crystalline waters of the Pacific to the trails interspersed throughout the land. Customers have at their disposal an extensive array of items, including snorkel gear, soft-top surfboards, bicycles, and kayaks, along with a notably vast selection of hats—over 150 styles and designs, in fact—through Hanalei Hat Co.

A customer-oriented approach becomes evident in the context of a video featuring Olivia Ruff. Olivia, embarking on an adventure in Hanalei, turned to Pedal ‘N Paddle, stating, “I want to go on an adventure, I need to rent some stuff,” thereby highlighting an array of available items, “so you can rent bikes, kayaks, paddleboards, snorkel gear, boogie boards, chairs, camping gear…” This establishment, ensuring accessibility of equipment and protective gear for a diverse range of individuals and activities, provides not only the materials but also guidance on their usage and transportation. Olivia reveals an interaction wherein logistical support is provided for kayak transportation: “We have them, so we show you how to load it on your car, we’ve got the pads that we put down to protect the car, straps to hold it down…” This pragmatic support extends to other rental items as well, facilitating the enhancement of experiences within the natural settings of Hanalei.

Furthermore, the available gear seemingly caters to a myriad of sizes and preferences, with the staff assuring, “Definitely okay,” in response to a query regarding the fitting of snorkel fins for larger feet. However, while snorkel gear is available without a reservation, the recommendation for securing bicycles—both cruiser bikes for local Hanalei excursions and hybrid road bikes for extended adventures—is a reservation, which can be initiated through a simple phone call, according to an employee who clarified the reservation process to Olivia: “You can give us a call at 808-826-9069.”

Despite its broad offerings and proactive approach towards customer service, the operation of Pedal ‘N Paddle veers from the explicitness of a manifest mission statement, instead silently embodying a dedication to enhancing exploratory and recreational experiences across Hanalei. This implicit commitment materializes through an array of products and services tailored to facilitate and amplify interactions with the island’s abundant natural bounties. Olivia Ruff succinctly encapsulated her interaction and experiences with the establishment, expressing her gratitude and hinting at the satisfaction derived from their offerings: “Thank you so much. You’re welcome. Have a great day.”

Thus, Pedal ‘N Paddle stands as a notable entity within Hanalei, steadfast in its provision of gear, rentals, and guidance to those desiring to weave themselves into the tapestry of experiences offered by the island’s diverse terrains and seascapes, underlined by a subtle, yet palpable, ethos of facilitating memorable, uncomplicated adventures.

Pedal N Paddle Website | Facebook | Instagram

Down to Earth – Hawaii Peeps

Nestled amidst the vibrant and diverse ecology of Hawaii, Hawaii Peeps has woven a unique narrative in the skincare industry, innovatively blending expertise in various disciplines including herbalism and nutrition. The journey, as illuminated through a detailed exchange between Wilkie, the founder of Hawaii Peeps, and Lyndsey Haraguchi-Nakayama in a “Down to Earth” segment, reveals a brand that emerged from both necessity and expertise. Wilkie articulately recounted, “Not being able to find products, even in a health food store, that didn’t irritate my skin,” unveiling the personal struggles that germinated the seeds of the brand.

A highlight from their offerings is the “Bug Off” spray, a product designed amidst the mosquito-dense jungles of Puna over two decades ago. Wilkie shared a serendipitous incident, recounting, “I accidentally spilled a bottle of cedarwood oil on myself and watched the mosquitoes bounce off an invisible force field.” This unexpected event led to the birth of a product, formulated with a blend of essential oils, including the pivotal cedarwood, to provide a pleasantly aromatic yet efficient barrier against mosquitoes.

An underlying philosophy driving the brand places an intertwined relationship between body care and healthcare at its core, highlighting the notion that what is applied to the skin ought to be inherently pure and harmonious with human physiology and the environment. Notably, this perspective is clearly reflected in their products, which eschew irritating compounds even from health food store offerings. The brand claims a unique stance in the market, aiming to curate products that neither irritate the skin nor compromise on efficacy, while concurrently embracing a symbiotic relationship with the Hawaiian environment and local botanicals.

Sun protection is presented as another pivotal concern for the brand, especially in the harsh Hawaiian sun. A narrative concerning sunscreen—its efficiency, usability, and comfort—is uncovered in the dialogue between Lyndsey and Wilkie, elucidating the creation of a product that could “[handle] three hours midday summer surfing, picnics,” and more, without causing discomfort or clogging pores. Wilkie emphasized a product that you can “put it on your eyelids; it’s not gonna move a millimeter on your skin.”

In an effort to extend skincare beyond mere protection, products such as their After Sun lotion play a pivotal role in skin hydration post sun exposure. Wilkie provided a thorough guideline on maintaining healthy skin cells, suggesting, “Hydrate them internally, hydrate them with like a hydrosol or something, or just out of the shower, you know when you’re wet and plump, then you apply an emollient.”

Their hydrosols range, a collection formulated from locally foraged ingredients spanning from “plumerias, puakenikeni, tulsi, [to] olena,” further embeds Hawaii Peeps into the local ecological and botanical context, revealing a steadfast dedication to utilizing native resources. Wilkie, while discussing the sourcing, mentioned, “We’re always reaching out to all of our friends who grow; otherwise, I just grab my chicken, Sleepyhead, and we go run around and collect whatever we can find.”

The brand, which exudes an intimate blend of professional formulation and familial, locally-rooted operation, transcends mere commerce, acting as a conduit through which the Hawaiian environment and mana (spiritual energy) are distilled into every bottle. Wilkie also shared the variety in their product range, stating, “We use dragon fruit, lilikoi, pomegranate, coconut, vanilla, cacao, coffee, and mango ginger,” portraying a vibrant palette of ingredients in their lip balm offerings.

With availability “in a lot of surf shops, boutiques” and through their online portal, Hawaii Peeps quietly weaves a story of skincare that is as rich and diverse as the Hawaiian ecology from which it draws its inspiration. While the brand continues to expand, “adding stores every single week,” it retains a strong bond with the locale, preserving a balance between growth and adherence to foundational philosophies of pure, effective, and environmentally consonant skincare.

This narrative paints a vivid picture of a brand that, through expert blending of local botanicals, personal experiences, and innovative formulations, has crafted a line of skincare products deeply rooted in the environmental and cultural tapestry of Hawaii, bridging the archipelago’s abundant natural resources with holistic skincare.

Hawaii Peeps Website | Facebook | Instagram