SY06-10

Nestled in Kapa’a town, the Musubi Truck has garnered attention for its unique spin on a longstanding Hawaiian staple: the musubi. SPAM, a protein that found its way into the diets of Hawaiians during the 1940s wartime, evolved into a culinary mainstay, and by the 1980s, it was being crafted into SPAM musubi by local innovators like Barbara of Jonihana, after whom the Musubi Truck is affectionately named. As Nicolette, one of the craftspeople behind the Musubi Truck, shared with Amanda Smith, host of Kauai TV, “Spam came to Hawaii in the 1940s during wartime, and it quickly became the main staple protein for locals.” Nicolette illustrated how the truck has shifted from the classical SPAM, rice, and nori composition towards something more gourmet, yet still anchored in tradition.

While the Musubi Truck pays homage to the traditional SPAM musubi, known colloquially as the OG Spam musubi, its offerings veer into innovative territories. An example of this innovation is the Ahi Katsu Musubi. Nicolette detailed the process, stating, “We got fresh fish from local fishermen. We have a slew of them that keep in touch with us. It’s panko’d and fried and then tucked into the rice and wrapped with the nori with a little furikake again on top and a katsu sauce.” The meticulous crafting of each musubi, from careful rice pressing to adroit nori wrapping, yields a harmonious blend of crunchy and soft textures, warmly enfolding the palate.

Contrastingly, their Ahi poke bowl, which Nicolette described as having “cold, crisp Ahi on the warm rice with the furikake, Hawaiian salt, just a touch of it so that you taste it every other bite,” is a different kind of culinary experience yet still revered by both tourists and locals. The juxtaposition of the cool Ahi with the warmth of the rice provides a notable variation, establishing the Musubi Truck not just as a one-note wonder but a place where tradition and innovation harmoniously reside side by side.

The truck, while primarily a food service entity, extends its influence beyond the culinary realm through community involvement, particularly via their “Feed Our Keiki” program. Nicolette shared with Smith, “Since we’re close to the skatepark and the middle school, they all come flowing through here, and we’ve really become a place for them that’s safe.” Through the program, children in the vicinity, either from the skatepark or the school, are provided with a nourishing meal, comprising of the original Spam musubi, chips, and a drink. The initiative is not just about feeding the youth but also about providing a safe and welcoming space, weaving a tapestry where sustenance and community converge.

In a realm where food, tradition, and community interfuse, the Musubi Truck finds its niche, offering not merely a meal but an experience, a connection to the roots and evolution of Hawaiian culinary arts, and a warm embrace to the community it serves. This synthesis of culinary innovation, respect for tradition, and community integration delineates a unique path in which the Musubi Truck navigates, meandering through the tastes and spirits of Kaua’i, crafting not just food, but narratives enveloped in nori, sprinkled with furikake, and imbued with the essence of aloha.

Musubi Truck Facebook | Instagram

In Kaua’i, Hawaii, Cozy Bowl Noodles garners attention with its distinctive approach to noodle-making, particularly through the unconventional use of ‘ulu (breadfruit) as a primary ingredient. Spearheaded by Dominique Chambers, a former pastry chef turned entrepreneur, Cozy Bowl Noodles not only provides a varied selection of distinct noodle types such as Rigatoni, Lumache, and Mafaldine but also ventures into home goods and special offerings like ‘Ulu Ramen and options for customers to donate an ‘Ulu Tree.

“Ulu is so versatile,” shared Chambers during a feature by Kauai TV, hosted by Amanda Smith. Elaborating on the choice of using ulu as a staple in her pasta creations, she explained that depending on whether the breadfruit is “really starchy or very ripe,” it can be utilized variably to “alter the recipe of [her] pasta dough to achieve a different consistency,” thereby providing opportunities to craft noodles that could range from “more stretchy” to “more chewy.”

A compelling transition from her pastry chef days, where Chambers confessed she fed people “copious amounts of sugar,” her venture into nutritious, sustainable food production through Cozy Bowl Noodles reflects a conscientious effort toward healthier culinary offerings. Chambers appreciates the nutrient-dense profile of ulu, stating it is “filled with all the vitamins and minerals that a person needs to survive.” She sees merit in producing a product that not only serves as a culinary delight but also as a potential sustenance in times of scarcity.

Her offerings during the TV feature included not only the classic rigatoni but also adventurous blends such as “moringa and Okinawa spinach trigatone” and “ulu rigatoni with a kabuka squash dressing,” accompanied by a colorful array of ingredients like eggfruits, napa cabbage, kale, Ali’i mushrooms from the Big Island, daikon, and a touch of pickled onion as well as fennel. The resultant product, as tasted by host Amanda Smith, is described as “very fresh” and “easy to eat,” with a note of appreciation for the “lots of flavor” and a subtle “hint of that squash” towards the end.

While the culinary efforts and innovative approaches toward sustainable and nutrient-conscious food production by Cozy Bowl Noodles is worth noting, particularly with its use of a local staple like ulu. This niche approach to noodle-making, marrying tradition with innovation, not only underscores a potential avenue for the utilization of local ingredients in varied culinary preparations but also implicitly champions a move toward conscious, sustainable culinary practices within the locale.

Cozy Bowl Website | Facebook | Instagram

For nearly 12 years, Koloa Mill Ice Cream & Coffee, located in the quaint setting of Old Koloa Town, Kauai, Hawaii, has quietly offered a myriad of sweet and savory offerings to its patrons, an approach that gives a nod to both local flavors and locally-produced ingredients. The establishment serves not merely as an ice cream and coffee shop but evolves into a space providing a wide assortment of culinary delights.

In a discussion with Amanda Smith of Kauai TV, Martin, a representative of Koloa Mill, said succinctly, “we serve ice cream, shave ice, coffee, and breakfast sandwiches.” He also noted the specific intent behind the selection of their ice cream brand, “The ice cream we serve is Roselani brand, made on Maui since 1932, and it was really important for us to have a Hawaii product here to serve.”

This emphasis on local produce also permeates through to their coffee offerings, steadfastly utilizing Kauai Coffee, known for its distinct and flavorful profile, embodying the essence of the locale from where it originates.

Regarding their ice cream, Martin noted the particular popularity of one flavor, stating, “Our number one flavor, four times more popular than the next, is Kona Mud Pie.” The inclusiveness in their dessert menu is also seen in the availability of Dole Whip, a non-dairy soft serve, that, while most recognized in its pineapple iteration, is available in several other flavors.

The shave ice at Koloa Mill, well-appreciated for its fine and fluffy texture, is crafted meticulously from a frozen block, shaved to create a light and enjoyable consistency. Martin provided an amusing observation regarding the younger clientele, sharing, “It’s funny because with the ice cream and with the shave ice, when the young kids come to order, they order by color, not by flavor. ‘Mom, can I have blue? Mom, I’d like to have red.'”

Koloa Mill’s endeavor to provide hearty breakfast options, such as breakfast sandwiches, contributes to offering a well-rounded start to the day for locals and visitors alike. Regarding their relatively new breakfast offering, which has only been a part of their menu for roughly a year, Martin emphasized its freshness and depth of flavor, stating that each sandwich is “made fresh to order” and available in variants such as ham, turkey, bacon, or Hawaiian pineapple sausage.

When asked about the breakfast sandwich, Amanda Smith commented on the flavors, identifying, “maple and sage in there,” further affirming the depth and complexity brought to seemingly simple menu items.

Undoubtedly, Koloa Mill Ice Cream & Coffee’s subtle commitment to providing high-quality, locally-sourced products, from the premium Roselani Ice Cream to the savory breakfast sandwiches, stands out. Their offerings extend from the classically sweet to the robustly savory, ensuring a comprehensive palate experience without ostentation, but with a quiet dedication to quality and the community they serve.

Kōloa Mill Ice Cream Website | Facebook | Instagram

JJ’s Cold Brew, nestled in Princeville, Hawaii, carves a niche in the community with its unique, meticulously prepared cold brew coffee. While JJ’s Cold Brew has made strides in hosting tastings and pop-up events, such as those at Timbers Kauai, and aligns itself with nonprofits like Kauaifoodhub, its tangible customer experiences and explicit feedback remain slightly obscured, requiring an in-depth probe into their actual offerings and on-site customer interactions.

In a detailed exploration presented by Amanda Smith on Kaua‘i TV, Jenny and James of JJ’s Cold Brew unravel the careful artistry behind their recognized cold brew coffee. “Cold brew is basically a process where you steep the grounds and brew it like tea for 12 hours, and we do it at room temperature,” Jenny explains, emphasizing the deliberate, slow brewing process aimed at reducing acidity, a characteristic the company esteems. This detailed method results in a coffee described as “extremely smooth” and that is notably “better for your stomach.”

Their collaboration with Outpost Coffee not only brings forth a blend of Kona and Peru but also taps into a network of global farmers with an affinity for “mostly organic and fair trade” practices. Their commitment to ethical sourcing is palpable as they ally with suppliers who adhere to transparent and conscientious sourcing norms.

Moreover, the introduction of their signature blend, specifically Tamarind Cane Sugar Cacao Dipped with Coconut, into the market pivots around a refreshing blend that navigates between the rich, smooth taste of their cold brew and the exotic, flavorful notes of other ingredients. As Smith remarked during the tasting, “It’s nice because you have that tamarind flavor and coconut. It’s almost like a Mexican cocktail but with no alcohol, of course.”

Their delivery in large growlers not only supports prolonged enjoyment throughout the day but also offers a versatile option for entertaining guests, as James revealed: “People come back all the time like, ‘Wow, that was really good.’ So we’re super excited about this direction moving forward. We might have more surprises to come.”

While JJ’s Cold Brew looks toward future expansion and refinements in their offerings, their present positioning offers a singular coffee experience that melds smoothness with sustainability, robust flavor with refreshing, exotic infusions, and deliberate craft with a connection to global, ethical sourcing practices. Furthermore, their trajectory indicates a potential unfolding of further innovative and pleasurable coffee experiences, which have been received with positive responses, albeit rooted in conscientious and sustainable practices.

JJ’s Cold Brew Facebook