In the island town of Kapa’a, Kaua’i, VIP Treats & Sweets is modestly established under the ownership of Marlana Patterson, initiating its journey in 2015 and quietly expanding with a new outlet opened on April 1, 2023. Originating with a focus on providing wholesale bread for various local establishments, the bakery has slowly evolved, offering a diverse array of baked goods including a variety of breads and cakes, with distinct flavors and fillings, such as “chocolate with strawberry guava filling and chiffon with vanilla bean pastry cream.”
Marlana herself stated in a recent video interview with Kauai TV host, Amanda Smith, “So I started out doing the wholesale breads for different restaurants. I actually started with Wahoos. Now we have various accounts for different restaurants, and we also do for Malama Kauai and Nourish Kauai.” Her initial endeavor in wholesale bread gradually incorporated a wider array of treats, some of which, like the cheesecakes, have become notable among locals and visitors alike: “I try to have a cheesecake every week. I am known for that. I have actually people that come from like Kīlauea just to see what’s in that dessert case.”
As the bakery evolved, so did its menu, oscillating with different delicacies and sweet treats, always surprising its patrons. “Everything’s made from scratch,” Marlana explained, demonstrating a commitment to crafting items in-house, including their utilization of local ingredients, a principle that Marlana emphasizes: “If it’s something Kauai grows, then I will use it. I won’t buy the store ones. No store-bought oranges, no store-bought lemons. It has to be local.”
The bakery’s artisanal approach extends to its bread creations, notably its sourdough. Marlana devoted significant time and care into crafting its formula, stating, “It took me a year to perfect my sourdough. I did create my own culture. I feed it about every four to five days, and I created the culture back in August of 2015, so it is 8 years old this month.”
Malasadas, Portuguese donuts, feature prominently as well, freshly made to order. As Marlana noted during her discussion with Smith, the preparation is meticulous and uncompromising: “We fry them to order. It takes about 10 minutes. We have to make sure it’s perfect. I’m very, very picky; it’s got to be perfect, and sometimes it’s not, but I try my best.”
VIP Treats & Sweets offers more than simply baked goods; it encapsulates a personal dream and unwavering determination from its owner. Marlana reflected, “Ever since I was in high school, I said I was going to start my own business…I never gave up.” This undeterred spirit culminated into a place where every customer is met with the assurance that “everyone’s a VIP here; everybody’s a VIP here.” Thus, underlining a foundational principle of the establishment: to ensure every visitor feels regarded and valued, mirroring the careful attention and valuation Marlana bestows upon her baked creations.
The immersive account provided by Smith’s visit to the bakery subtly peels back layers, revealing not just the culinary artifacts, but the diligent persistence, local dedication, and culinary creativity embedded within VIP Treats & Sweets. The undulating narrative of its journey from a wholesale bread provider to a local bakery underscores a narrative of adaptability, community involvement, and an unwavering adherence to a dream, establishing the bakery as a modest yet intrinsic fragment of Kapa’a’s local business tapestry.